2/1/2024 0 Comments Video2brain lynda![]() Aggressive internationalization in major languages in important international markets (Chinese, French, German, Italian, Japanese, Korean, Portuguese, Russian, and Spanish) could come with an easily-targeted LinkedIn userbase. Video2Brain's traffic, according to SimilarWeb, is a little less than 10% of Lynda's. currently offers instructional materials in German, French, and Spanish via video2brain, which was acquired by in 2013. This could increase revenue significantly. Focusing on internationalization and foreign language accessibility would dramatically increase stickiness and engagement on the part of people whose first language is not English. Consider offering specific internationalized content and offer video subtitling options in languages other than English: Current subtitling is primarily for the DHH (deaf and hard-of-hearing) community.Continue to build excellent courses, with more focused content in design and engineering topics: Adding more intermediate and advanced coursework and seeking industry recognition for their certification would likely increase stickiness and ramp up engagement.This indicates that reputation and word-of-mouth have been key drivers for Lynda's traffic so far. Ramp up ad buys on Google and other ad networks to drive traffic: According to SimilarWeb, Lynda's display ads refer 0.33% of its total traffic (48K visitors per month).could improve their metrics in three ways: Internationalization and marketing certified course suites to the LinkedIn userbase. LinkedIn recently acquired and will likely put more resources into Most of theirĪdvertising was relatively small-scale with heavy reliance on word-of-mouth. Mentioning that in magazine articles and speaking engagements. Methods of marketing were advertising courses on their own web site and Santa Cruz, California (December 2, 2015), Lynda mentioned that their prefered At a $25/month minimum, that's good for at least (ignoring premium and enterprise subscribers) $100 million / month in revenue.Īccording to a talk at the Colligan Theater at Tannery Arts Center in With a 45.41% direct rate, this likely tells us that just under half the total traffic (6.6 million / month of 14.6 million total) to comes from subscribers or perspective subscribers looking for courses, which amounts to 1.65 visits per month. According to SimilarWeb, gets about 14.6 million visits per month, 72% of whom come from the top five countries (US, Canada, UK, India, and Australia). Financing rounds totalled $289 million (Series A: $103 million in Q1 2013, Series B: $186 million in Q1 2014) before the LinkedIn acquisition of Q2 2015.Īccording to, has 4 million active members and offers more than 3400 courses. I used SimilarWeb to generate the metrics I'm using here, along with some simple mathematics and a couple of untested assumptions.įounded in 1995, was sufficiently profitable to get their first round of venture funding in 2013, after 18 years in business. My ability to find actionable metrics was limited by the fact that I don't have internal metrics for. Prepared by: Lee Nau ( - Metrics Case Study: On Twitter, Facebook, Google News, and Instagram.Global Global Metrics Case Study Last year, LinkedIn launched a Chinese language version, attempting to tap the huge market while navigating a strict censorship regime that has seen other foreign social media giants banned.įollow HT Tech for the latest tech news and reviews, also keep up with us LinkedIn has its headquarters in the Silicon Valley city of Mountain View, California, and is available in more than 200 countries. ![]() LinkedIn was the first major US social network to go public, raising some $350 million in a 2011 initial public offering. Its members have access to a video library of more than 6,300 courses and more than 267,000 video tutorials, and offers German, French and Spanish-language content under the video2brain brand name. It is expected to close in the current quarter.Ĭalifornia-based was founded in 1995. The deal is structured with 52% cash and 48% stock, subject to adjustment. LinkedIn content chief Ryan Roslansky said the tie-up 'can make it even easier for professionals around the world to accelerate their careers and realize their potential through the learning and development of new skills.' He added, that 'we've followed for a long time, rooted in the conviction that access to high-quality, skills-based learning-and-development content should be available to every LinkedIn member and a fundamental part of our platform.' ![]() When integrated with the hundreds of millions of members and millions of jobs on LinkedIn, can change the way in which people connect to opportunity.' Weiner said 'helps empower people to develop the skills needed to accelerate their careers.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |